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100 Days of Online Advertising and Marketing

Comprehensive intermediate course covering digital advertising platforms, campaign strategy, analytics, and optimization. Progress from foundational concepts to advanced audience targeting and ROI measurement.

Level: intermediateCreated: 1/26/2026

This plan is public and visible in the Learning Plans Library.

Prerequisites

•Basic marketing knowledge
•Familiarity with web browsers
•Understanding of business metrics

Learning Outcomes

✓Design and execute multi-channel advertising campaigns
✓Analyze campaign performance using advanced analytics
✓Optimize ad spend and improve ROI
✓Master audience targeting and segmentation
✓Implement conversion tracking and attribution modeling

Weekly Breakdown

Week Goals

• Understand online advertising landscape
• Learn key terminology and metrics

Day 1

Online Advertising Overview

Introduction to digital advertising channels and business models.

Tasks

→Define advertising channels
→Explore paid, owned, earned media

Day 2

Key Metrics Explained

Learn essential KPIs for measuring advertising success.

Tasks

→Study CPM, CPC, CPA, ROAS
→Understand impression tracking

Day 3

Advertising Ecosystems

Overview of major platforms and their unique features.

Tasks

→Research Google, Meta, LinkedIn platforms
→Compare platform strengths

Day 4

Campaign Structure Basics

Learn how campaigns are organized across platforms.

Tasks

→Map campaign hierarchy
→Understand account structure

Day 5

Advertising Objectives

Align campaigns with business goals.

Tasks

→Identify objective types
→Match goals to platforms

Day 6

Audience Fundamentals

Introduction to audience identification and targeting.

Tasks

→Define target audience
→Explore demographic targeting

Day 7

Ad Creative Basics

Essential elements of effective ad creative.

Tasks

→Study creative best practices
→Analyze ad examples